Centres join forces to fly Wakefield flag at shopping centre Oscars
Two shopping centres in a West Yorkshire city have made it to the finals of the retail Oscars.
Wakefield’s Trinity Walk and The Ridings have beaten off stiff national competition to make the shortlist for the ‘Best Cause-related Event’ category at the high profile Purple Apple Awards.
The two centres have made the finals for their own events, but teamed up last year to support the ultimately successful campaign to create a Business Improvement District (BID) in Wakefield for the first time.
During the last years the two centres have joined forces to promote the wider city centre as well as their own schemes.
The Ridings has been nominated for its Cuppa Club campaign, which aims to reduce loneliness through regular events hosted in partnership with AgeUK Wakefield District.
Trinity Walk has been nominated for its Guinness World Record attempt to create the largest gathering of people dress as a princess to support West Yorkshire children’s hospice, Forget Me Not.
Lucy Grice, Marketing Manager of Trinity Walk said: “This is a statement of intent for the city – two centres flying the flag for Wakefield at the biggest shopping centre awards in the UK. It’s fantastic news not just for us, but for the city.
“We both want our centres to perform well, but ultimately what’s good for one is usually beneficially to the other. The real threats are from beyond our city’s borders and that’s why our events and overall shopping experience have to be first class.”
Sara Hassan, Marketing manager of The Ridings, said: “We're delighted that Cuppa Club has been shortlisted and it's brilliant to see not one, but two Wakefield shopping centres representing the city.
“For us, it’s been a campaign that’s hopefully made a real difference to a lot of people. It would be amazing if we could both come back with a win for Wakefield!”
The awards will take place at The Brewery in central London on May 10.
For more on Cuppa Club see www.ridingscentre.com/whats-on/august-cuppa-club/
For more on the Guinness World Record attempt, see www.trinitywalk.com/princesswakefield