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Active Kids is back at Sainsbury’s Wakefield Trinity Walk

Active Kids is back at Sainsbury’s Trinity Walk. Wakefield Wildcats Chairman Michael Carter and Lopini Paea were at the store to kick start this years launch.

Customers can collect vouchers in store from 28th January – 5th May to help registered schools, groups and clubs across Wakefield receive active and cooking equipment, and experiences.

The scheme, which is celebrating its 10th birthday, is supported by double Paralympic gold medal-winner Ellie Simmonds, world record breaking sprinter Jonnie Peacock and Liverpool striker Daniel Sturridge. The three ambassadors are committed to encouraging children to eat well, move well and live well.

New cooking equipment has been added to the collection of items available to collect in 2015, and the popular Cooking and Nutrition Toolkits, endorsed by the British Nutrition Foundation, and recipe cards will keep children excited about cooking.

Active Kids Ambassador, Ellie Simmonds, said:

“I’ve been a Sainsbury’s Active Kids ambassador for five years now and seen the amazing things the scheme has achieved. I’m looking forward to inspiring even more children this year to live their lives to the full.

“It’s important that sport and activity is part of a wider healthy lifestyle, and the new emphasis on cooking and nutrition will help bring this to life in the classroom.”

Sean Higgins Store Manager, said:

“The Active Kids scheme is a brilliant way for our colleagues to get involved with schools, groups and clubs in our local area. We love visiting local organisations and seeing the benefits the equipment and experiences have brought to the children.”

There are now over 90 organisations registered to the Active Kids scheme in Wakefield, including St Austin’s catholic Primary School thanks to Sainsbury’s customers. Since 2005, the scheme has donated £649,042 to organisations in Wakefield alone.

Since 2005 the scheme has provided over £150million worth of equipment an experiences across the UK. This has given children the opportunity to have a go at activities like cooking, martial arts and dance. For T&Cs and to sign up to the scheme, organisations can visit This year, organisations who order online will receive an extra 50 Active Kids vouchers. 

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