Poppy collectors will be at Sainsbury’s Trinity Walk from 27/10/14 to the 11/11/14 raising funds for The Royal British Legion, the UK’s leading armed forces charity. This year marks the Centenary of the First World War and Sainsbury’s 20th year of support for The Royal British Legion.

This year Sainsbury’s support for the charity will be bigger than ever.

There will be poppy inspired products on sale in-store, with all profits going to The Royal British Legion. The range will include two jute bags designed by British fashion designer, Amanda Wakeley, sold exclusively at Sainsbury’s. Customers will also be able to ‘roundup’ their bill at checkouts to the nearest pound and donate the difference to The Royal British Legion.

Last year customers and colleagues helped raise £4.5 million for The Royal British Legion and this year they hope to raise even more.

Sainsbury’s Trinity Walk Store Manager Sean Higgins added: “The Wakefield community has been so supportive in past. This year we commemorate the start of the First World War and our 20th year of partnership with The Royal British Legion. I’d like to thank our customers for their kind donations so far and we look forward to all the activity we have planned to support this fantastic cause.”

After Armistice Day, customers can also choose to recycle their poppies in-store. A recycling collection point will be available at the Trinity Walk Customer Service Desk from the 12th to 24th November. All collected poppies will go back to The Royal British Legion to either help make new poppies or to generate more funds.

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