You are here: | Brands | Catchment

Catchment



Wakefield

  • Trinity Walk vastly improves Wakefield’s competitive position, stemming leakage from the catchment to nearby cities
  • It substantially increases the number of shoppers, the expenditure potential and the market share being attracted to Wakefield city centre
  • Gains are most pronounced in the immediate catchment areas, as the primary catchment sees an 85% increase in centre expenditure potential

Demographics

CACI ACORN Catchment Profile Post-Development 2011

Wakefield has a very family dominated catchment profile.

  • The strongest representation are family centric ACORN Groups.
  • These groups account for over 45% of shopper households in Wakefield’s current catchment, compared to 39% in Yorkshire & Humberside and 34% nationally.